The utopia of a joined-up sales and marketing approach
Many B2B companies in the IT Channel with ambitious growth plans think telemarketing and marketing will fast track them to a decent pipeline.
Depending on where businesses are in their phase of growth dictates what they need and when, but often, sales and marketing teams work in their own silos without as much dedication to joining the dots as other departments in the business.
“We definitely already do that”, I hear you cry.
That’s great - if you’ve got the whole lead generation engine working like a dream machine, you don’t necessarily need to read on.
The reality is, most companies we deal with have got bits of it working really well, but feel t...
WE PLAYED THE GAME AND WON!
Proud Winner of the Sales Trainer of the Year Category
British Excellence in Sales & Marketing Award from the Institute of Sales & Marketing Management
October 2016…One week later the hangover is gone, the mist has cleared and Steve Burton reflects on the BESMA awards and the future of Sales training……
We had a great night at the Awards and after nursing a Winner’s sore head and having had an equally celebratory weekend, I’ve now had time to reflect on what a huge honour and quite frankly, a bloody great achievement it was.
Some cynics may say we work in an industry that focuses on how much you can take, rather than what’s possible to give...