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HAVE YOU HEARD THE WORD?

MARKETING AS A SERVICE - TRANSFORMING BUSINESS PERFORMANCE

03 Aug 2017

The trend towards renting rather than owning is picking up pace in all aspects of life, more often becoming a lifestyle choice rather than a forced need.  Whether it’s tech, homes, cars, getting your hands on something you want and need without the burden of long term ownership, commitment and debt is becoming increasingly attractive.


Business services are no different.  Whether it’s rapid growth, or market uncertainty that’s fuelling concern about resource and headcount, having reliable, knowledgeable staff you can flex according to demand is increasingly becoming an attractive and viable choice.


In IT it's a no-brainer.  Many of our channel customers offer out their own services to their enterprise customers, so they get the principle and know it works.  T...

GDPR AND ITS IMPACT ON SALES AND MARKETING ROLES

26 Jul 2017

May 25th 2018 - Father’s Day in France, Ascension Day observed in many European countries and just about the start of the May Bank Holiday in the UK. Oh, and when the biggest change in data protection in the last 20 years comes into force across the EU, and in reality, across the world, as any business that handles data of an EU citizen must be compliant with GDPR Legislation.

Just as no company in the EU will be exempt from GDPR, so no department will be either. With disparate platforms, resources, information and databases, departments must work closer together to ensure compliance. None more so than sales and marketing departments that arguably do the most collection, handling and processing of individual data. 

Brexit won’t save us unle...

TELE AND MARKETING ; SILVER BULLETS OR TOOLS IN YOUR ARMOURY?

25 May 2017

The utopia of a joined-up sales and marketing approach

Many B2B companies in the IT Channel with ambitious growth plans think telemarketing and marketing will fast track them to a decent pipeline.  

Depending on where businesses are in their phase of growth dictates what they need and when, but often, sales and marketing teams work in their own silos without as much dedication to joining the dots as other departments in the business.

“We definitely already do that”, I hear you cry. 

That’s great - if you’ve got the whole lead generation engine working like a dream machine, you don’t necessarily need to read on. 

The reality is, most companies we deal with have got bits of it working really well, but feel t...

WE PLAYED THE GAME AND WON!

15 Oct 2016

WE PLAYED THE GAME AND WON!

Proud Winner of the Sales Trainer of the Year Category

British Excellence in Sales & Marketing Award from the Institute of Sales & Marketing Management

October 2016…One week later the hangover is gone, the mist has cleared and Steve Burton reflects on the BESMA awards and the future of Sales training……

We had a great night at the Awards and after nursing a Winner’s sore head and having had an equally celebratory weekend, I’ve now had time to reflect on what a huge honour and quite frankly, a bloody great achievement it was.

Some cynics may say we work in an industry that focuses on how much you can take, rather than what’s possible to give...

Penguin Culture

We think there are a number of parallels we can draw with our feathered friends.